
All signs point towards the iPhone 8 costing $1000 when it launches later this year. What’s more shocking than the price, however, is that it isn’t expected to significantly reduce iPhone sales. A new survey from Morgan Stanley data analyst firm AlphaWise showed that 92% of iPhone owners who are “somewhat or extremely likely” to upgrade their phones within the next 12 months plan to stay with Apple. Apple is famous for its brand loyalty – so it’s no surprise they beat other…