
The fight for market share between Google Android and Apple iOS has been on for some time now. Google has been able to command a market share of over 75% in the individual consumer market through its offerings of Android phones at various price points. It however has been unable to stop the fragmentation of its OS with just 25% using the current Kit Kat OS and reports that there are still 2-5% of users still using the Ginger Bread and Ice Cream operating systems. Samsung has been one of the…