
Last week, Apple unveiled the iPhone 6. At the end of Tim Cook’s presentation, he brought U2 on stage and announced that every iTunes user was getting a free U2 album. There are 500 million iTunes users around the world and Apple simultaneously implanted that U2 album into everybody’s song library. That marketing campaign has worked some fans into a frenzy about the kindness and generosity of Tim Cook. But Apple is also facing huge backlash because a lot of people did not want to…