
For those of us who are not aware of ‘Dumb Ways to Die’, it was a campaign started by the Australian Railways as there were a lot of deaths happening at the metros, most of them were avoidable accidents caused only because of carelessness. The campaign was based on the fact that human nature does entertain preachers and we tend to do things that we are told not to. So the campaign highlighted different, extremely dumb ways to die. The campaign used reverse psychology on people in order to…