
It is clear that Apple would not be able to compete with Google on pricing. The Android platform and great handset choices have helped Google capture more than 80% of the market. The strength or unique selling proposition of Apple has always been the quality and feature rich nature of their products. That helped Apple get market attention and also enabled it to price its products at a much higher pedestal. It had its own niche and people wanting to buy an Apple product went for it despite the…